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Marketing Hierarchy

Social media marketing doesn’t work like it did. In terms of marketing hierarchy, Google has to remain at the top.

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Google Ranking Factors

Google Ranking Factors

Google Ranking Factors    Getting to the top of relevant Google searches can transform the fortunes of any business. But what exactly is Google looking for? Although the search engine doesn’t publish details of exactly how their algorithm works, there are widely...

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Colour Psychology in Marketing

Colour Psychology in Marketing

Colour Psychology in Marketing   Colour psychology, or the belief that colour can influence human beings, has been studied for thousands of years - even dating as far back as the ancient Egyptians. Colours can add life, evoke emotion and set the ‘vibe’ in any...

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Marketing Hierarchy

Marketing Hierarchy

I talk to a lot of hospitality marketing managers as well as restaurant and hotel owners and one thing really stands out for me, is that the majority concentrate nearly all their marketing budgets and efforts on social media. However, the vast amount of single-site...

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