Google Ranking Factors    Getting to the top of relevant Google searches can transform the fortunes of any business. But what exactly is Google looking for? Although the search engine doesn’t publish details of exactly how their algorithm works, there are widely...

I talk to a lot of hospitality marketing managers as well as restaurant and hotel owners and one thing really stands out for me, is that the majority concentrate nearly all their marketing budgets and efforts on social media. However, the vast amount of single-site...