Boreal

WEBSITE

The Brief

Most people in Switzerland know of Boreal, they’ve been around for decades. However, they’re really known for their coffee shops rather the fact their roast their own beans and sell wholesale to hotels, restaurants as well as directly to the public. Following a recent rebrand, the existing site was out of date – not just in design but in terms of promoting the company’s ethos, philosophy and key USP’s.

The Strategy

We created a new ecommerce site which acts as a stunning visual representation of Boreal, with added functionality:

  • Online Retail Shop – where people can browse and pay for items.
  • Boreal 2 Business (B2B) – where corporate clients can log in and order products seamlessly, raising an invoice in Bexio. Staff at Boreal will be able to log into the backend and create new customer details as well as view orders.
  • Store location information

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At YellowFin we’re all about clever targeting through analytics and creative thinking.