The Brief
When the owners sold a part stake in The Griffin, Frome, to the management team it felt right to rebrand to The Coop Kitchen. The team have big plans so the new brand was designed to be used in another local pub as well as at festivals.
Being a brand which will be used in festivals as well as on delivery apps, not to mention the possibility of a new bricks and mortar site, the Coop Kitchen must be synonymous with quality food and drink. The underlying values must be about integrity and quality with distinctive approach to hospitality giving the brand elasticity to service a number of different markets.
What we did
With food inspired by street food trucks as well as the great atmosphere which is what The Coop is all about, we developed a brand based on festivals. With carnival style graphics, fonts and colours the brand is very distinctive and has been a real hit with their target markets.

Deliverables
> Brand Strategy
> Concept Boards
> Branding Guide
> Menu designs
> Packaging
> Website Design
> Social media designs
> Christmas Campaign