The brief for Diggs was to create a fun, vibrant and healthy brand which would be elastic enough for them to evolve the food and drink offering, as the business developed. Diggs was open all day, for coffee, breakfasts and healthy salads at lunch so it needed to be accessible to all as well stand out in a crowded market place. We developed the name based on the slang for house or accommodation “digs”, a place where people could drop by at any time of day.
We used collage effects to bring in the various different brand attributes, creating a distinctive brand full of personality and attitude.
Taking into account their laid back dynamic, but never falling in quality, we created a vibrant and effective marketing campaign that relaid the spirit of their culture to their target client base.
The brand we created focused on attractive patterns, fun graphics and a bold colour palette to capture, and keep, attention. The bright, interactive website also aided in being able to portray their personality online, which is a vital element to creating a lasting presence within London’s ever booming food scene.
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