one under

Branding | Website | Graphic Design

The Brief

Jungle Golf was the first of its kind when it opened in Bristol in 2009. The concept was an innovation at the time, which really captured the imagination of those bored with simply socialising in pubs. They quickly built strong customer loyalty with people who loved the unique offering of a place where people meet up with friends, enjoy a few drinks, play golf and have a lot of fun. The Jungle Golf formula has developed over the years and it’s fair to say no one knows more about the crazy golf market than them!

What we did

Roll on to 2022, and competitive socialising is a boom segment of the hospitality market. The owners therefore wanted to create a new brand which targets people in their 20’s, 30’s and 40’s rather than families. The One Under is an experience like no other – combining competitive socialising with an incredibly immersive and quirky design. It’s cool, fun and bonkers containing a treasure trove of adventure and wacky designs throughout. Guests have a fantastic selection of games to play with the main focus being mini golf and go-karting.

We created the logo, brand touchpoints and website which reflected the interior design and brand positioning.

Deliverables

> Brand Strategy
> Concept Boards
> Branding Guide
> Menu designs

> Packaging
> Website Design
> Social media designs
> Christmas Campaign

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At YellowFin we’re all about clever targeting through analytics and creative thinking.