We’ve worked with the hospitality entrepreneur behind Rack & Bone for over 12 years now on a range of different projects and brands. For Rack & Bone he wanted to create an establishment which focuses on high quality cuts and cooking techniques of a typical smokehouse but one which targets an audience of young halal foodies.
This smokehouse concept doesn’t focus solely on a style BBQ from any specific region like many of it’s competitors, but instead aims to lead the way with premium grills – a new contender with added attitude.
We created the name as well as the distinctive look and feel using bold and grungy fonts and graphics with a pattern which appears almost licked with the flames of a bustling kitchen.
The company has grown to 6 sites, with more planned.
> Brand Strategy
> Concept Boards
> Branding Guide
> Menu designs
> Website Design
> Social media campaigns