The Railway

Branding | Packaging | Graphic Design

The Brief

Owner Hannah has created a local pub which appeals to a wide section of the community in Ringwood, Hampshire. The food offering is influenced by international dishes, food trucks and finger food. There’s a wide selection of cask ales, cocktails and spirits – many from local suppliers. She created a stylish yet comfortable pub where people catch up with friends and family. However, the branding was very poor, without a clear direction, message or any uniformity in the look and feel of brand touchpoints.

What we did

The website looked awful and had a poor user experience. YellowFin Marketing created a new brand which married the traditional with the contemporary. With many different facets to the business, the website needed to communicate all The Railway offers to its guest. We created a site with easy navigation, strong calls to action and a live Instagram feed.

Deliverables

> Brand Strategy
> Concept Boards
> Branding Guide
> Menu designs

> Packaging
> Website Design
> Social media designs
> Christmas Campaign

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