Roll Baby is the latest brand from Farm Girl – the group of popular Australian cafes and restaurants in West London. Roll Baby launched a year ago and need a boost to their sales. Their previous marketing campaigns hadn’t reached local target markets and Google was overlooked.

Key search terms were expensive in South Kensington, so we focused the budget on Display campaigns. We designed ads and targeted local people through a number of Customer Intent Campaigns. We gave Google a list of websites and URL’s who Roll Baby’s target audience would have visited – these included not only local competitors but sites for the local cinema, bookshops, gyms, yoga studios amongst other we area to promoted the brand to tens of thousands of local people.

Results

With a budget of £300 a month we managed to get well over 2,000 click throughs and their ads were shown 38,754 times.