With the change in its target market, Spice Shack quickly needed to raise its profile to make the transition to a sit-down, multi-location business. To do this we needed to increase brand awareness in a way that differs from the usual word of mouth or cult following associated with street food.

We expanded Spice Shack’s online brand with a new website design, enticing new customers with a spotlight on the site’s great food photography, more permanent menu designs and helping to build backlinks for each branch. But we also created a brand with heavy references to the Dhaba ‘roadside’ style that the restaurant draws its influence from, letting customers know that owners may now have a concrete location but they know what they’re talking about when it comes to street eats.

> Packaging
> Website Design
> Videos
> Animations